Bright Ideas
Many people just aren’t sure where to start. It can feel overwhelming all of those tools and choices! Here are four common business needs which can make or break your online functionality to help you started. Let’s work together and find the right solution for your organization!
Engage Supporters
Turn your dormant list of names into a vibrant and engaged community that will take action, get involved, and donate.
Learn to transform your website visitors into passionate advocates by discovering the issues that move them to action. We know just how to create a buzz that will bring new supporters to your website, and make it easy for them to take action on your issues and causes. We can also help create innovative tools and online campaigns to engage those who are already on your list.
Bright Idea: Provide personal fundraising or event planning tools to enable active supporters to help promote your organization and your cause.
Bright Idea: Include an interactive poll on your site to encourage your web visitors to interact with your site. From here it is an easy step to sign up.
Grow your Membership
Leverage the investment in your online tools through a variety of recruitment techniques.
Online ads, social networking and new media like videos, blogs and podcasts will get new audiences excited about your work. Online surveys, contests and new web content can increase your house file of email addresses quickly and efficiently.
Bright Idea: Link to your social networking profiles on your website's homepage, as well as after individuals take action. The moment after someone takes action is when the user is most empowered, leverage that energy into spreading the word.
Strengthen Communications
From e-newsletters to action alerts, your online outreach efforts need to be an integrated and coordinated reflection of your agency as a whole. Reach your communication goals using our suite of creative, copywriting and webmaster services. Firefly can help you evaluate your current email list and the tools you’re using to create a communications plan that will increase your open and forward rates.
Bright Idea: Test, test, test! Before you send your final message to your list, make it is a message that people will respond to by testing various aspects of the email message.
Fundraising
Increasing fundraising is ultimately a goal of most organizations. Developing innovative fundraising and marketing strategies that empowers your supporters is key to reaching your goals. Remembering to think about every aspect of your online fundraising is important to success, including placement of your donation links, how frequently you ask your supports, layout and design of donation forms and even what donation levels you are asking. Consistently reviewing your reports and analytics can vastly improve your donation rates.
Bright Idea: Test, test, test! Before you send your final message to your list, make sure it is a message that people will respond to by testing various aspects of the email message.
Planning for Success
You’ve heard the saying if you fail to plan, you plan to fail. While it can seem as though it adds a lot of time and energy to the start-up phase, getting clear about the goals, audience and actions will serve you well every step of the way. Step back and look at the big chunks (goals/design/content/functionality/data) and break them down into manageable parts. Taking this approach will help you in the sleepless phases to come, like re-writing your content!
Bright Idea: Use these four categories to help you decide what of your current website stays and what goes Remove/Shrink/Grow/Create. Look at your current site including content, images, functionality and other criteria and place your collateral in these categories:
- Have old event details from 2005? Put them on the ‘Remove’ list.
- Too much content about a niche subject? Onto the ‘Shrink’ list it goes!
- Big gaps in your image library? Grow that stuff.
- Missing info about new programs or email subscriptions? Pencil it onto your ‘Create’ list.
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