ACLU of IllinoisTHE NEED: ACLU-IL needed our help to better promote their annual membership conference and increase attendance and enthusiasm. Their primary goals included reaching a younger, broader audience and using social networking to promote event.
THE SOLUTION: Firefly re-branded the event - calling it an 'Action Summit', created a micro-site full of information, created matching banner ads to put on their site and on the other hot spots on the web. We also researched effective placement of banner ads to promote event and reach new audiences. Check out the Action Summit website here »
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